Vinitaly 2025: Italian Wine on the World Stage

From April 6th to 9th, 2025, Verona hosted the 57th edition of Vinitaly, Italy’s most anticipated international wine fair. More than just a celebration of wine, Vinitaly has become a global meeting point for producers, buyers, and wine lovers from all over the world.

A Truly Global Event

First held in 1967 as a technical exhibition for the wine industry, Vinitaly has evolved into one of the most important wine fairs in Europe, standing alongside Wine Paris and ProWein in Germany.

Every year, Vinitaly welcomes tens of thousands of visitors. In 2024, the event recorded 97,000 attendees, including over 30,000 international professionals from more than 140 countries. The 2025 edition confirmed this trend, with consistently high and well-qualified attendance. Notably strong was the presence of buyers from the United States, Canada, China, and Northern Europe.

Inside the Fair

Vinitaly takes place at Veronafiere, just minutes from Verona’s historic centre. The fair is spread across 18 pavilions, most of which are dedicated to Italy’s individual wine regions—an ideal layout for international visitors looking to explore Italian wine one region at a time.

International producers are also featured in a dedicated International Wine Hall, alongside spaces for craft beer (Excellent Beers), spirits, and themed areas like Sol (olive oil) and zones for organic, natural, and biodynamic wines.

Changing Consumption Habits

We spoke with Manuel Castagna, a wine representative and longtime Vinitaly veteran, about the latest trends emerging from this year’s edition. His answer? The shift is both cultural and commercial.

“With new road safety regulations and a growing focus on health, people are drinking less—but drinking better,” he told us.

A clear trend is a move toward more mindful consumption: high-quality wines, often organic or lower in alcohol, made to be savoured rather than simply consumed.

What’s New This Year

Half bottles were one of the most notable innovations—practical, elegant, and perfect for those who want to enjoy a good wine without opening a full bottle.

Another rising trend is the market for NoLo wines—that is, no or low-alcohol options. Italian producers are adapting quickly to this global demand, offering alternative versions of classic wines with significantly reduced alcohol content. It’s a sector that speaks a new language without sacrificing quality.

Why This Matters (Even in Real Estate)

Vinitaly isn’t just a trade fair. It’s a showcase of Italian culture. For many international property buyers, the decision to purchase a home in Italy is also driven by a love for fine food, wine, history, and beauty. Wine is part of the Italian dream so many aspire to live.

Vinitaly 2025 confirmed what many already knew: Italian wine isn’t just something to drink—it’s an experience, a connection to the land, and a symbol of innovation. Now more than ever, it stands at the intersection of tradition and the future.