Frecciarossa goes to Munich and speeds up access to Italy

The works at the Ponte di Lueg continue along the Brenner axis, but an important change will alter the perspective starting in 2026: the Frecciarossa will directly connect Rome and Milan to Munich. A new high-speed route, with no changes, and intermediate stops in Verona, Trento, Bolzano, and Innsbruck. With just over six hours of travel from Munich to Milan — or eight and a half hours to Rome, in executive or business class — German tourists will be able to reach the heart of Italy directly, comfortably, and without transfers. Not by car, but by rail. And this, more than just an alternative, is a real opportunity.

Concerns about a possible decline in tourist traffic from Germany, due to temporary road difficulties, are understandable. However, trends and infrastructure tell a different story. The demand is there, the market remains alive and interested, but it is moving in a different way. More and more tourists are choosing the train, not only for environmental reasons but also for convenience, comfort, and reliable travel times. The car, on certain routes, is starting to seem more complicated than useful, especially during peak times. In this scenario, the direct high-speed connection between Italy and Germany becomes a real answer to a genuine need: traveling in a smarter, more sustainable way, and experiencing the journey more comfortably.

The Ponte di Lueg is just a passage

The Ponte di Lueg, at the heart of the works, is a critical point that requires better planning for travel. There are traffic jams, but it’s just a passage, not a permanent issue. Meanwhile, the train is positioning itself as the preferred option for those who want to avoid stress and reach their destination directly. And this is where the real opportunity lies for those working in tourism.

Changing the way of arrival and welcome

The sector is facing a paradigm shift. It’s no longer just about the attractiveness of the destination but also about accessibility. And in this sense, the new Frecciarossa Rome-Munich is a powerful lever. It allows for a rethinking of hospitality in railway terms: flexible schedules, pick-up services from the station, packages designed for those traveling without a car. The tourist who gets off the train is often the same person seeking quality, peace, and authenticity. It’s a visitor worth investing in.

The upcoming opening of the Brenner Base Tunnel will complete the picture, making the train even faster and more competitive compared to the car. But there’s no need to wait. The connections are already in place, the flow is shifting, and those who can intercept it from the start will find themselves ahead.