Everything in a click!

Framing, light, wide angle….just a few aspects of a professional shoot.

Behind every visual masterpiece lies a passionate and talented creative, dedicated to shaping something extraordinary with their time and energy. Design and photography go hand in hand; they are not only creative disciplines, but also powerful tools to connect us to the world around us.

In our exclusive interview with Alessandro Gloder, a professional photographer and trained architect with over twenty years of experience in the field, we delve into the magic behind the final result of a true image professional. Here is what he told us:

Hi Alessandro, it’s a pleasure to host you in our office to get to know you better, can you tell us who you are and what your job is?

Sure, my name is Alessandro Gloder and I am a professional photographer and architect by training; I have been working in Verona in the field of photography for about twenty years. Together with my wife Elisa, I run a photography gallery located in the heart of Verona where I exhibit my photographic projects. At the same time, I deal with architectural photography for real estate agencies, architectural firms, and the entire hospitality world.

What is photography for you?

After almost forty years of photography, photography is a way of life for me; I always take pictures, even when I do not have my camera with me. I observe things, people, nature, landscapes, imagining them in my photographs. I could not do without photography. By now, photography is part of me and what I am. An indissoluble bond as I imagine the bond between a writer and his writings can be. A constant tension binds me to the idea of the photographic representation of the worlds in my head.

Have you always photographed in the same way?

A distinction must be made here between professional and artistic photography. On a professional level, I have always tried to keep up with the times by following the progress of technology, using it to my advantage. On the other hand, in the artistic field, I always try to keep alive that curiosity that I had since I was a child and which has led me, among other things, to do a lot of travelling around the world. I look for beauty in things and then put it in line with my thinking.

So two great photographic worlds, could you tell us more about them?

In my professional life today, I mainly deal with architectural photography, but in my 20-year career I have photographed in various fields, both in Italy and abroad: from industrial photography to portraits, fashion to still-life. This has been a great training ground for me to grow professionally both as a person and as a photographer. I still remember the tension and sense of responsibility I had when, the first few times, companies sent me to photograph in Northern Europe or the United States: you could not make a mistake. Putting myself out there as an artist, on the other hand, came later: I needed more maturity and awareness to create photographic works. It can happen that I leave home with the idea of photographing with my eyes and heart open and let the photographs enter me. But more frequently I work for projects or rather, for photographic series, perhaps because of my training as an architect. In fact, I believe that photographs are first formed inside my head and only later, when everything is in focus, do I look for correspondence with reality. I build my scenarios by mixing my experiences, which I draw on a bit everywhere: from music, books, films and travel.

What would you recommend to someone who wants to approach the world of photography?

Consider photography as a language: to photograph is to write with light. Just as you have learnt the alphabet and grammar for writing and communicating verbally, try to understand the alphabet of light and the grammar of composition. With a photograph we can communicate a word, a sentence or a concept, but to do so we need to know this language. “Not he who ignores the alphabet, but he who ignores photography will be the illiterate of the future”. László Moholy-Nagy.